Built on effort.
Driven by purpose.
Discover the mission behind the movement, and the people making it real.
Our Mission
We believe real effort deserves real rewards. MOTRA verifies your training, turning every session into measurable progress and lasting value, helping you stay motivated, consistent, and connected to a community built on effort.
Our Values
Clarity
We explain things simply. No jargon, no noise.
Principle:
Built To Last
Sustainable rewards, meaningful progress, long-term value.
Principle:
Purpose
We want to give people a reason to train, even when it feels tough.
Principle:
How MOTRA Works
A simple 3 step process
Step 1: Train
Connect your wearable to MOTRA and start moving with intent.
MOTRA reads your heart rate data from each workout to understand how hard you’ve trained. From that, we determine your personal heart rate zones. Effort is measured in a way that reflects you.
Step 2: Earn
Your effort becomes Effort Points.
We calculate your intensity using heart rate zones. The harder you train, the more you earn. Every session adds to your monthly total. Everyone’s heart is different, we track yours.
Step 3: Convert
Effort Points are rewarded with $MOTRA Tokens.
At the end of each month, your share of verified effort is converted into real, spendable tokens. Use them in-app, trade, or hold. It’s your earned reward.
Built on effort.
Backed by community.
Meet The Team
The Founders
Tim Monteverde - Co Founder
Tim comes from a background in architectural design and systems thinking, with a sharp focus on structure, clarity, and long-term planning. At MOTRA, he leads project management. Overseeing development and shaping the product. With years of crypto experience, and as a keen runner, Tim brings a user’s mindset to the platform, ensuring it stays focused on real effort, real progress, and real value.
Martin Owen - Co Founder
Martin has a track record of successful startups and a background in design, branding, and go-to-market strategy. At MOTRA, he leads brand, marketing, and community. Martin plays a key role in shaping the product experience, owning the visual design and front-end interface. His focus on utility, accessibility, and trust ensures the platform stays inclusive, transparent, and rewarding for those who put in real effort.
Team & Advisors
Prateek has a master’s degree in computer applications and nearly a decade of hands-on coding experience. He’s built working blockchain protocols, developed games in Unity, and shipped tools using Solidity, JavaScript, and React.
With over a decade of industry experience as both a personal trainer and gym owner, Rob brings valuable insight and technical expertise to the team. He helps shape training programmes and plays a key role in crafting the overall app experience.
With over 25 years in accountancy and a diverse background across business, IT, and marketing, John combines financial expertise with crypto and emerging technologies, offering valuable insight on feasibility, structure, and growth strategy.
